Friends + Allies 



2/3
Creative





Christy
Co-Founder / Creative Partner
Friends & Allies


Christy oversees all Creative Direction of projects at Friends & Allies. Collaborating with a collective of experienced Creatives, Strategists and Global production companies using world-class thinking and global production knowledge to help solve business challenges.

In his 25-year career, Christy has worked all around the globe. From the United Kingdom to North America to New Zealand and Australia; Sydney, Melbourne and now Brisbane; where he calls home.

Along the way he has led the creative for numerous national & international clients, transforming consumer insights into highly relevant creative solutions. He has broad cross-category experience and a strong brand and retail background including;


Banking and Finance;
ANZ, Heritage & The Commonwealth Bank.

Travel, Leisure & Tourism;

The Cosmopolitan Hotel Las Vegas, Tourism Victoria for 14 years
& Auckland Airport NZ.

Sports & Entertainment;
Nike Asia Pacific,
Ladbrokes & Neds.

FMCG;
Cadbury Schweppes AUS/NZ,
Nestle AUS, Coke Asia-Pacific, Heinz,
Kraft & Goodman Fielder.

Fashion & Retail;
The Iconic,
Glassons, Kmart & Just Jeans

Alcohol & Beverages;
New Zealand’s largest alcohol provider,
Independent Liquor & Whitbred Breweries UK.

Tertiary Education;
Queensland University of Technology.

Automotive;
He’s also been responsible for leading global and
regional campaigns for car brands
Chrysler North America,
Cadillac North America,
Toyota Australia,
Subaru Australia & Nissan New Zealand.



Passionate about innovative creative solutions that are disruptive in market and ideas that are executed to their highest standard, he is relentless in his pursuit of always finding a better way.

Along his journey Christy has been a recipient of every major industry Award globally.


christypeacock.com




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