Friends + Allies 




1/3
Strategy



katherine
Co-Founder / Strategic Partner
Friends & Allies


Katherine is a strategic planning specialist whose experience spans all aspects of the planning discipline. From consumer research and diagnosis to uncovering brand growth potential to road maps for best achieving marketing objectives through to the articulation of robust brand platforms, positioning, targeting and communication strategies.

She spent the first decade of her career working in Blue Chip international agencies, learning the discipline from classically trained planners on big brands. Wanting to expand her remit to focus higher up stream she moved into research predominantly qual and ethnographic with a smattering of quant for good measure. Quickly discovering a universal need of clients for a bridge between a research deck and turning those insights and findings into immediate and practical brand action.

Over the last ten years she has been helping businesses and brands, big and small do just this. Identify growth opportunities, NPD & innovation, quantify the potential and co ordinate a road map to take it to market.

Katherine is a hands on, collaborative planner that has the experience to step in at any stage of the process from diagnosis to implementation, to help grow brand opportunities and provide enduring business growth.

She has enormous experience across most business sectors.



FMCG;
Nestle, Heinz, Goodman Fielder, Cadbury Schweppes,
Natural Confectionery Co, Sprite, Capilano

Automotive;
Toyota, Michelin, RACQ Roadside and Car Services

Travel & Tourism;
Destination Gold Coast

Finance;
Comm Bank, RACQ Bank, Gryphon Financial Investment

Beauty, Health and Wellness;
L’Oreal, Metagencis, Beauty Basics

Tertiary Education;
University of Queensland

Government;
Department of Education, Department of Transport.

Insurance;
RACQ.

Grocery & Retail;
Woolworths